“They were willing to search for the right solutions regardless of how much effort this involved."
WHAT DOES DESCOM DO?
Our mission is to build customer journeys in the omnichannel world.
The Mobile Customer Experience Survey focused on understanding how large retailers mobile experience is integrated to the overall customer experience. 65 % of Finnish retailers have optimized their customer’s mobile experience. The most common method was by having mobile specific/responsive sites (42 %) with mobile applications (23 %) being a popular alternative.Read more
We conducted a survey among the TOP 500 Finnish companies in order to find out how they have taken care of their cloud strategy, as well as what kind of IT infrastructure factors are at work in the background.Read more
The IBM Smarter Commerce Global Summit 2014 is in Tampa, May 12-15, 2014. The event is all about customer moments. Moments with customers matter for a reason: they are instant, personal and can either delight or disappoint. By attending the summit, you will learn how to turn these moments in to victories and do more successful business.Read more
Regarding revised visions and future plans the following appointments have been made.Read more
10.04.2014 / Mikael Hase
Building a web store is a very complicated task. The way to keep focused, gain perspective, achieve full functionality and succeed is to strip the project to the simplest form possible. Then everybody is able to start building a true understanding and concentrate on the issues that really matter.Read more
20.03.2014 / Marko Filenius
Many companies and trades have interpreted the ongoing change wrongly. It's not a battle between digital and printed media or online and brick-and-mortar stores. It's all about a permanent change in customer behavior, strongly influenced by how much faster and easier communication has become due to digitalization.Read more
18.03.2014 / Jyrki Korkeaniemi
IBM held the 2014 Pulse Cloud Conference in Las Vegas and the conference offered a wide variety of IBM cloud topics. The world is changing, and digital is becoming part of our daily life. This change is reflected in cloud services as well.Read more
27.02.2014 / Pekka Malmirae
A rule of thumb for gamblers is to only play the games you can win. Having read the latest news from the world of commerce, one cannot but ask whether we are about to engage in a game that we simply cannot succeed at.Read more
In early February, the Finnish retail trade company Kesko announced that it will boost its cost-saving measures and close down one third of its Anttila department stores. The most significant reason for this was stated to be the increase in online shopping, as well as increased competition. To compensate for the closing down of its department stores, Kesko will expand the selection of products available in its online stores.