NRF 2013 — In multichannel business, brand is everything
The NRF 2013 event in New York was rightly nicknamed “the Big Show”. There were around 27,000 participants and a large number of exhibitors. You can understand the popularity when you remember that in the US, retail sales employ 42 million people. In other words, 25% of the American workforce is in the trade sector.
Read moreBuilding IBM Tealeaf competence in Poland
We organized a successful workshop on customer experience management and IBM Tealeaf in Warsaw. The event held on a February Thursday gathered together around 20 people to discuss the importance of understanding customer behavior in order to do better business.
Read moreMy Descom, our Descom
Everyone has their own conception of what Descom is. My Descom can be totally different from that of another employee. Where is my work station? What route do I take to get coffee? Who do I meet during the day? My Descom is made of these. But what do I know about what is happening in the whole company?
Read moreOnline retailer is a better listener
Was your online store built for imaginary or real customers?
Read moreA successful customer project – what I learned
Some time ago, I managed to deliver a successful customer project. Let me tell you the story.
Read moreThe Christmas wish list of a marketing manager
Dear Santa Claus, I have just started my new job as the Marketing Manager of our company. I have a lot of ideas on how to develop our marketing in order to create a better customer experience.Here's my Christmas wish list.
Read moreDescom Does Movember
Movember on parissa vuodessa kaikkien (ylä)huulille noussut kuukauden mittainen kampanja, jolla halutaan lisätä tietoisuutta miesten terveydestä ja kerätä varoja erityisesti eturauhassyövän tutkimuksen edistämiseen. Haaste on yksinkertaisuudessaan monille liian kova: marraskuun ajan osallistujat kasvattavat viiksiä keräten samalla varoja hyväntekeväisyyteen. Descomin miehet vastasivat haasteeseen.
Read moreVisions of Sterling
A few weeks ago, I participated in a virtual course about Sterling Order Management. At the course I got deep understanding of this highly interesting and modern programming environment. Sterling reflects the trend we are headed towards in software development.
Read moreAgile methods
According to a study conducted by the Standish Group, 45% of software features are never used. This is partly due to the Waterfall, a traditional software development methodology. In the Waterfall model, software requirements and technical specifications are defined at the beginning of the project. Nonetheless, all projects are different from each other. That's why there's agile methods.
Read moreHow can we make the IT business flourish again?
During the reign of Nokia, growth required nothing more than the capability to deliver. No regeneration was needed. Nowadays, IT service companies are in a state of stagnation. Where have all the big dreams gone? Here are some of Juha's theses on the growth of the IT business.
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